ENTERPRISE DTC ARCHITECTURE
Built a global template system powering scalable digtital experiences across P&G brands.
Defined and deployed a flexible design and front-end system enabling teams to create, launch, and scale digital experiences with speed and consistency
Key Outcomes:
- Enabled scalable deployment across global brand teams
- Reduced dependency on external development and design
- Accelerated time-to-launch across markets
- Standardized UX and design across enterprise platforms
.
ENTERPRISE ALIGNMENT
From Brand Silos to Shared Systems
Identified structural fragmentation across Braun, Venus, Gillette, and The Art of Shaving DTC platforms and pushed for unified architecture to reduce redundancy and increase scalability.
PLATFORM TEMPLATIZATION
One Framework. Multiple Brands.
Championed harmonized site structures, navigation logic, and PDP frameworks that preserved brand identity while standardizing core functionality.
TEMPLATIZATION STRATEGY
Modular by Design.
Led early efforts to templatize homepage layouts, content blocks, and component libraries to accelerate deployment and improve governance.
P&G: OneGrooming
Enterprise UX/UI and digital experience leadership across P&G brands, including Gillette, Venus, and Braun, delivering scalable platforms and brand-consistent design systems.
-
- Gillette Global Template
-
- The Art of Shaving redesign
-
- GilletteLabs Bugatti Collab
-
- Braun Harmonia Release
-
- BAPE Collab
-
- GilletteLabs Bugatti Ad
CROSS-BRAND INFLUENCE
Ecosystem Thinking.
Drove alignment across brand and technical teams, shifting the model from independent builds to shared infrastructure and best practices.
OPERATIONAL EFFICENCY
Speed Through Structure.
Reduced duplicated development, improved consistency across consumer journeys, and enabled faster iteration cycles across DTC environments.
SCALABLE DESIGN FUNCTION
Built to Grow.
Established foundational systems that supported long-term DTC governance, performance optimization, and cross-brand expansion.
Portfolio
A curated selection of work across creative direction, UX/UI design, and digital strategy.
Putting the art back into The Art of Shaving
Rebuilding a heritage grooming brand through digital transformation, cohesive brand systems, and performance-driven creative execution.