Creative & Brand Leadership
Setting Vision, Leading Teams, Building Brands
Senior creative leadership spanning brand strategy, creative direction, and cross-functional collaboration. Experienced in defining brand vision, aligning stakeholders, and guiding multidisciplinary teams to deliver cohesive, high-impact creative across digital, content, and campaigns.
UX/UI & Experience Design
Designing Intuitive, Scalable Customer Journeys
End-to-end UX/UI design for responsive digital platforms, with deep experience in customer journeys, eCommerce experiences, and design systems. Focused on usability, clarity, and performance, ensuring digital experiences meet both user needs and business goals.
Digital Strategy & Operations
Scaling Platforms, Systems, and Ways of Working
Digital strategy and creative operations leadership focused on scalability, efficiency, and long-term sustainability. Proven ability to modernize platforms, implement flexible front-end systems, optimize workflows, and empower internal teams by reducing reliance on external agencies.
Case Studies
A selection of work focused on rebuilding brands, platforms, and digital experiences through system-driven thinking. Each case reflects an approach that connects creative direction, UX strategy, and scalable design systems to deliver clarity, consistency, and measurable performance across complex environments.
The Art of Shaving
Brand & Experience Transformation
Rebuilt a legacy brand into a unified, scalable system by aligning brand, UX, and content—driving clarity, consistency, and improved conversion across digital touchpoints.
P&G Global Templates
Global System & Design Platform Transformation
Built a global template and design system enabling teams to create, launch, and scale digital experiences with speed, consistency, and internal ownership.
Selected Work
Focused on rebuilding brands, platforms, and digital experiences through system-driven thinking. Each case demonstrates an approach that aligns creative direction, UX strategy, and scalable design systems to drive clarity, consistency, and measurable performance.
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- TAOS rebrand: Holiday 2025
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- P.O.D. Soundboy Killa
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- TAOS rebrand: Holiday 2025
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- TAOS rebrand: Meta Ad
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- Braun Harmonia Release
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- TAOS rebrand: Holiday
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- Una Jensen – “The Way It Goes”
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- Stop Guessing. Start Gifting.
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- TAOS: Art in The Art of Shaving
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- Ozzy Osbourne
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- TAOS: Art in The Art of Shaving
Clients
Creative director delivering UX/UI design, digital strategy, and brand storytelling for modern, scalable digital experiences.
Featured Video
Brand Video Relaunch
Led the creative execution and production of The Art of Shaving’s brand video relaunch, reintroducing the brand through elevated storytelling, sensory detail, and modern visual language. The work focused on redefining the brand’s voice while honoring its heritage of luxury and ritual.
Key Contributions
- Creative direction and narrative development for the brand video relaunch
- Hands-on leadership across production planning, on-set execution, and post-production
- Close collaboration with editors to shape pacing, tone, and final cut
- Alignment of video storytelling with the broader brand redesign and digital experience
Portfolio
A curated selection of work across creative direction, UX/UI design, and digital strategy.
Putting the art back into The Art of Shaving
Rebuilding a heritage grooming brand through digital transformation, cohesive brand systems, and performance-driven creative execution.
Client Testimonials
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Bill’s work has exposed him to several different industries over his career, giving him wide touch points to customer and business activities. He has a fantastic combination of creativity and mastery of his toolset. He can quickly take basic concepts and turn them into digital assets to fulfill business needs. Bill works across all digital mediums (web, video, animation) He works quickly and can reiterate to fine-tune as needed.
Austin White
Embrace Home Loans
In the past I have worked with artists who time and time again wouldn’t deliver by the project’s deadline and more often than not, go over budget. ELC , not only does the project, stays on point with our criteria, but the end product takes our brand to the “next level” and feels like and extension of my vision; true symbiotic work!
J. Costa
Musician, Voice Actor, Music Professional
Bill is one of the most talented, creative and interesting people I’ve ever met. His creative vision is intelligent and organised. He understands the client needs as well as the consumer desires and is able to merge the two seamlessly. Having worked with him, I have learned that he is dedicated, diligent, conscientious, funny and committed to getting it right. I recommend him very highly.
Diane Merians Penaloza
Doctoral Lecturer
Bill is an essential workhorse, as well as a creative powerhouse. He can do massive quantities of all things digital while keeping a solid eye on the finer details. We could not have completed our project without him.
Matt Black
Senior Information Architect/ Lead Engineer Design