EXPERIENCE

SUMMARY
Creative Director and UX leader with 15+ years of experience driving brand transformation, integrated campaigns, and digital product experiences for global organizations. Proven ability to lead art direction, build scalable design systems, and deliver high-performing creative across channels.

Known for bridging creative vision, UX strategy, and technology to create experiences that increase engagement, conversion, and operational efficiency. Experienced in mentoring teams, leading cross-functional collaboration, and integrating AI-enabled workflows to accelerate modern content production.

SKILLS
Creative Direction | Art Direction & Visual Storytelling | UX/UI Strategy & Product Design Integrated Campaign Development | Brand Systems & Design Systems | Performance & Conversion Optimization | AI-Enabled Workflows & Creative Technology | Content Strategy & Production | Cross-Functional Leadership

TOOLS
Adobe Creative Suite | Figma | After Effects • AI Tools (ChatGPT, Midjourney, Firefly) | CMS & DAM Systems | eCommerce Platforms (Big Commerce and similar)

EXPERIENCE

Procter & Gamble (P&G), One Grooming – The Art of Shaving
Senior Creative & UX/UI Design Leader
05/2021 – Present

• Led art direction and UX strategy across integrated, cross-channel campaigns, increasing engagement and conversion through aligned brand storytelling and digital experience design
• Directed end-to-end campaign development, improving speed-to-market and consistency by building scalable design systems and modular content frameworks
• Drove full-funnel creative performance, increasing output and efficiency by operating as an internal agency across ecommerce, email, and digital marketing channels
• Reduced external agency reliance, saving ~$300K annually while improving creative control and production speed
• Accelerated concept development and iteration by introducing AI-enabled workflows for content creation and design exploration
• Strengthened cross-functional execution by partnering with Marketing, Product, Engineering, and Legal to deliver scalable, compliant solutions
• Mentored designers and collaborators, elevating creative quality, consistency, and team capability

Embrace Home Loans
Senior UX & Design Lead
11/2017 – 02/2020

• Led UX/UI strategy and product design, improving engagement and retention across enterprise digital platforms
• Built scalable design systems, increasing team efficiency and consistency across experiences
• Improved delivery speed and product alignment by partnering closely with product and engineering teams
• Enhanced performance-driven decision making by aligning UX improvements with user behavior insights

American Student Assistance
Senior Creative
08/2012 – 11/2016

• Led creative direction for integrated digital campaigns, increasing engagement through insight-driven visual storytelling
• Developed cross-channel content systems, improving scalability and consistency across platforms
• Mentored designers and partnered with engineering, improving execution speed and team output
• Ensured brand consistency and compliance, reducing rework and production risk

Digitas_LBI
Senior Art Director – 04/2010 – 08/2012
Lead Designer – 11/2004 – 06/2008

• Led concept development and art direction across integrated campaigns for Fortune 500 brands
• Delivered cross-channel creative experiences, improving engagement through UX-informed design and storytelling
• Collaborated across global teams, scaling campaign execution and maintaining brand consistency
• Produced high-impact digital work across web, social, and interactive platforms

Racepoint Digital
Senior Art Director – 06/2008 – 04/2010
• Directed art direction and digital storytelling for global technology brands, increasing campaign engagement
• Developed integrated campaigns, improving brand visibility across digital platforms
• Optimized creative workflows, improving delivery speed and collaboration

Creative Director / Producer (Freelance & Contract)
Sony Music | Roadrunner Records | Entertainment Clients – 2002 – 2023

• Art directed and produced brand, product, and lifestyle content, increasing audience engagement through compelling visual storytelling
• Directed video and content production across global campaigns, managing vendors, talent, and end-to-end execution
• Built scalable content libraries and brand assets, improving campaign efficiency and reuse
• Led on-set creative direction and shoot execution, translating brand vision into high-impact visual outputs

EDUCATION

Bachelor of Fine Arts (BFA), Illustration
School of Visual Arts – New York, NY – 1992 – 1996

Rebuilding a heritage grooming brand through digital transformation, cohesive brand systems, and performance-driven creative execution.