CORPORATE DESIGN

MORE THAN A VENDOR

Where enterprise corporate design, and digtital leadership converge.

I provide corporate design and digital experience leadership for global brands across CPG, automotive, finance, and retail, including The Art of Shaving, Gillette, General Motors, and Bank of America. My work focuses on UX/UI design, digital platforms, and brand systems built to scale, align internal teams, and meet enterprise standards for performance, governance, and consistency.

The Art of Shaving

Led UX/UI design and corporate digital initiatives, modernizing enterprise platforms through scalable design systems and flexible front-end architecture built for internal ownership, while helping refine the brand’s voice and visual expression across digital touchpoints.

: The Art of Shaving redesign

: TAOS rebrand: Holiday 2025

: TAOS: Art in The Art of Shaving

: TAOS rebrand: Pre-shave Oil

: The Art of Shaving Redesign – Mobile

: TAOS rebrand: Meta Ad

: TAOS: Art in The Art of Shaving

: TAOS: Father’s Day

: Stop Guessing. Start Gifting.

: TAOS rebrand: Holiday 2025

: TAOS: Components Library

: TAOS rebrand: Holiday 2025

: TAOS: Art in The Art of Shaving

: TAOS: Art in The Art of Shaving

: Pop Art Holiday

: TAOS rebrand: Holiday

: Stop Guessing. Start Gifting.

: TAOS: Rebrand

: Bergamot & Neroli

Featured Video

Brand Video Relaunch

Led the creative execution and production of The Art of Shaving’s brand video relaunch, reintroducing the brand through elevated storytelling, sensory detail, and modern visual language. The work focused on redefining the brand’s voice while honoring its heritage of luxury and ritual.

Key Contributions

Creative direction and narrative development for the brand video relaunch
Hands-on leadership across production planning, on-set execution, and post-production
Close collaboration with editors to shape pacing, tone, and final cut
Alignment of video storytelling with the broader brand redesign and digital experience

P&G: OneGrooming

Enterprise UX/UI and digital experience leadership across P&G brands, including Gillette, Venus, and Braun, delivering scalable platforms and brand-consistent design systems.

: Gillette Global Template

: GilletteLabs Bugatti Collab

: Braun Harmonia Release

: BAPE Collab

: GilletteLabs Bugatti Ad

The secret is in the sauce.

Multifunctional creative leader bridging creative direction, UX/UI design, video, and digital strategy. I build scalable systems, modern platforms, and brand experiences that are clear, intentional, and built to last.

CREATIVE DIRECTION & BRAND

Defining brand vision and creative standards across digital, video, and content.

UX/UI & DIGITAL EXPERIENCE

Designing responsive, scalable digital platforms rooted in usability and performance.

VIDEO & STORYTELLING

Leading video and narrative development from concept through final execution.

STRATEGY & LEADERSHIP

Building scalable systems, guiding teams, and aligning stakeholders to deliver.

Embrace Home Loans

Operating across strategy and execution, I partnered closely with cross-functional teams to deliver scalable digital experiences that balanced regulatory requirements with intuitive user flows, ensuring the brand showed up consistently and confidently across web, content, and marketing touchpoints.