ABOUT ELC

Over the years, I’ve partnered with global brands and creative teams including Procter & Gamble, The Art of Shaving, Gillette, Sony Music, Roadrunner Records, General Motors, and Bank of America. The work spans enterprise digital platforms, brand redesigns, artist websites, album packaging, video content, and live visuals, often acting as the connective tissue between vision and execution.

I’m known for wearing multiple hats comfortably. One moment I’m defining creative direction or brand voice, the next I’m deep in UX flows, editing video, refining design systems, or helping teams bring work in-house so they can move faster and smarter. I care about craft, but I care just as much about clarity, scalability, and leaving teams better than I found them.

The name evillittleclown traces back to a nickname from my teenage years in the New York hardcore and punk scene, “Evil Little Clown.” It followed me into the music industry and, somehow, never left. Despite the name, I’m neither evil nor little, but the spirit of creative irreverence stuck.

Today, evillittleclown represents the belief that creativity should be playful, a little dangerous, and never too precious. ELC Creative lives where disciplined design meets curiosity, and where enterprise-grade work still carries personality and edge.